A Tempting World: Day 4 at Laser Spine Institute

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Today I spent time with the division of Laser Spine institute that works with patients post-surgery.  It was an eye-opening experience to learn how they followed up with all their patients.  Andrea Smith, Patient Support Specialist, let me listen in on a few calls as she talked with the patient concerns.  She personalized every step of her communication from the day after surgery, when Andrea writes a handwritten card, to following up with them, week 1, 2, 4 and 8.

Next, I met Maya Borofsky and listened in on a few calls that she made to follow up with her patients.  Some patients take 3 hours of time to make sure everything is in order, and some take 5 minutes.  It’s clear that all Maya wants to ensure is that the surgery and follow up care has been taken the utmost possible care.

Later in the day, I spent time with Danielle Dougherty, who works in marketing to help discuss the images that would best fit for an ad.   Then to finish up the day, I met with marketing to work on a project for selecting and updating testimonials.  The 2,000 testimonials I read through were really incredible stories about how after mostly years of pain, they finally were back to normal again.

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Benjamin “Ben” Barger is a world-class sailor, professional athlete, a 2008 US Olympian and medal hopeful for the 2012 Olympics in London. Using his sailing skills, Ben also is chairman of the ISAF Athletes Commission representing athlete’s views to the board of directors and the executive of the World Sailing Federation. He also manages At Home Technologies a Tampa Bay Area business that deploys audio, visual, security, lighting and wiring to residential and commercial applications. Ben will be blogging for Adecco as part of a special blog series, "A Tempting World", highlighting different roles within the workplace.

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