My final day at Four Roses Bourbon was one to remember. The Bourbon Festival is one of the main draws for tourists coming to visit Kentucky. During this event, Four Roses Bourbon has the opportunity to share with fellow bourbon and whiskey consumers their brand and highlight their resurgence to the American market. This makes the spirit business rely heavily on the marketing and sales arms to put the product in as many eyes and hands as possible.
The event included a black-tie gala with a 3 course meal for roughly 1300 people and free tastings for all the major brands of bourbon. I rolled up my tux sleeves and put Four Roses Bourbon stickers on people as part of the festivities and then worked at the bar serving roughly 300 people in about 90 minutes. I fielded questions about the Four Roses Bourbon brand as I poured and grabbed ice, capitalizing on my week of intensive training on the brand.
This industry works well with my skills as I was challenged to move from one task to another with ease. This event reminded me of the times when I was working with a catering company back home and how challenging it can be to host a great event. However, I was quickly reminded that there is nothing better than seeing all the smiling faces of those enjoying such a grand affair. Ironically enough, I was fielding so many interviews that I missed the bus back to the hotel at the end of the event! Luckily, I have had many travel experiences (including getting lost in China) so I was able to find a ride back!
I know as an U.S. Olympic athlete, remaining focused on the goal is the key to success. In addition, keeping a sound mind and surrounding yourself with great people helps along the journey. I must admit that what I enjoyed most about this experience at Four Roses Bourbon was the people I met and worked with. Their southern charm and friendliness made me really feel that I was part of their team. I thoroughly enjoyed working with such a dedicated group of people at the Four Roses Bourbon Distillery and would like to extend a sincere “Thank you” for having me.
Stayed tuned for my next assignment with A Tempting World!