There is nothing like going to work when fresh ideas and inspiring game plans are at the top of each employee’s “to-do” list.  A motivated team is crucial to success and I can tell that each person who works at SecurityPoint Media is ready and willing to do what it takes to get the job done.

I began my day with a meeting with Michele Brooks, Sales Director of SecurityPoint Media, to discuss how she handles her role in driving sales at the company. Sales are obviously a vital part of the business and the approach to sales at SecurityPoint is a fascinating blend of entrepreneurial ideas to penetrate the advertising world. 
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My final day at Four Roses Bourbon was one to remember. The Bourbon Festival is one of the main draws for tourists coming to visit Kentucky.  During this event, Four Roses Bourbon has the opportunity to share with fellow bourbon and whiskey consumers their brand and highlight their resurgence to the American market.  This makes the spirit business rely heavily on the marketing and sales arms to put the product in as many eyes and hands as possible.

The event included a black-tie gala with a 3 course meal for roughly 1300 people and free tastings for all the major brands of bourbon. I rolled up my tux sleeves and put Four Roses Bourbon stickers on people as part of the festivities and then worked at the bar serving roughly 300 people in about 90 minutes.  I fielded questions about the Four Roses Bourbon brand as I poured and grabbed ice, capitalizing on my week of intensive training on the brand.
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Day four of my experience during my “A Tempting World” assignment at Four Roses Bourbon began with setting up a barrel tasting at the Four Roses Bourbon bottling warehouse. The barrel program allows customers to go onsite and sample various barrels until they find one that they particularly enjoy.  I am certainly beginning to realize that bourbon is quite a sophisticated spirit.

I was involved with setting up the tasting with Jim Rutledge, Master Distiller, who lead the presentation for the customers as well as members of the press and select VIPs.

Throughout the tasting, we were challenged to determine what the best flavored bourbon was and learned that no two are identical. Four Roses Bourbon has two different mash-bills, or the combinations of corn rye and barley and 5 different yeast strains that change the taste of the bourbon.  The group of tasters and I had bourbon from all ten barrels, which represented every different flavor and provided a very authentic way of tasting – each was right out of the barrel and unfiltered!
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