Hiring the right Graphic Designer for your marketing team

graphic-designer-working-on-a-computerDesign and aesthetics are critical to the success of your brand’s marketing materials, such as posters, flyers, brochures, business cards, and other forms of advertisements. The same goes for your website, too. In fact, according to a recent study, 42 percent of consumers base their overall opinion of a website on its appearance, and 52 percent choose not to return to a website if they don’t find the design appealing. Thus, having a talented graphic designer on your marketing team is paramount to creating compelling and effective marketing strategies.

Now that you know you need a graphic designer, how do you go about recruiting and hiring the right graphic designer for your marketing team? It involves more than just the right set of technical skills – you should ask yourself (and your team) several key questions before you begin seeking out candidates and interviewing them.

Defining your needs

Before you start recruiting, the unequivocal first step is to figure out whether you should hire someone to work as a permanent, full-time employee within your marketing team, or part time, either in-house or on a freelance basis. Does your marketing team have many large-scale deliverables with design needs? If so, hiring a design agency will probably fit your needs better.

There are pros and cons to each of the solutions above. Some marketing teams may require the help of a graphic designer for just a few projects every month, in which case hiring a freelancer makes sense. Bigger teams may benefit from having a full-time in-house designer or working with a design agency.

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Why every business needs employee growth metrics

measure-employee-performance-and-set-goalsEmployers who prioritize the engagement levels of their employees know that setting growth metrics is critical not only for employee and team morale but for the return on investment from each employee. Clear and tangible growth metrics drive effective growth in roles and maximize input from employees by establishing ownership for personal projects. Further, transparent and clear goals on the individual level boost company culture and team morale altogether.

Below are a few best practices for establishing metrics with individual employees.

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Millennials and the workplace culture revolution

Millennials are reinventing culture in the workplace. It might be time to give the much-maligned Millennials a break, considering the strengths and value they bring to workplace culture.

Whether we’re ready or not, Millennials are the future of business. With record numbers of college students graduating each year and the impending retirement of the Baby Boomers, it’s only a matter of time before the Millennials lead the workforce.

Yet the culture clash seems to be a bit hostile at the moment, since Millennials are often described — among other things — as needy, lacking focus, and unable to fully commit to the organizations looking to recruit, hire and train them.

Despite their bad rap among their predecessors, Millennials bring far more to the table than just a Twitter page and a Facebook account (however, those can prove helpful, too.) They’re bringing new skill-sets, innovative ideas and fresh approaches to thinking and working.

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Recruiting staff for the cloud

Choose the best staffing solution for your businessIn recent years, cloud computing has not only changed the IT landscape, it has literally transformed the way we work, play, communicate, and socialize on the web.

According to recent research by IDC Cloud Research , spending on cloud services is expected to reach an estimated $107 billion in 2017, with SaaS (Software as a Service) companies and businesses holding a little shy of 60 percent of the cloud computing market. It’s no wonder many organizations are actively recruiting team members with proficiencies in computer science, programming, server administration, security, web-development, network engineering, product management and many other related fields.

This article by Wanted Analytics notes that the most commonly advertised cloud computing positions are:

  • Software Engineers
  • Java Developer
  • Systems Engineer
  • Network Engineer
  • Websphere Cloud Computing Engineer

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Partner with a staffing company to source STEM talent

It is becoming increasingly clear to employers across the United States that science, technology, engineering and math (STEM) jobs take more than twice as long to fill as other openings. With STEM jobs increasing consistently, outpacing every other industry for job demand, employers are finding it more challenging than ever before to hire talented candidates with STEM backgrounds.

With the skills gap only widening as employers continue to demand more STEM backgrounds, many companies find themselves without options for hiring because there likely won’t be a significant increase in STEM backgrounds until today’s younger students have graduated and enter the workforce in the coming years. Even then, it is still expected that the STEM demand will continue to rise alongside advances in technology. In 2013 alone, 43.2 percent of job openings in the region required STEM skills.
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Interview techniques and questions to discover critical thinkers

Millennial indecisive about his job. He, like many other Gen Yers may be a job hopper.Traditional job interviews only provide a finite look into a job candidate’s background and experience. Asking the right questions is a critical part of understanding a candidate and discovering if they truly meet the expectations and requirements for the position. Hiring experts say that rushing to judgment during the interview process is a top reason employers make bad hires, but preparing the right interview questions is a smart first step toward avoiding this common mistake.

One of the more difficult skill sets to interview for is critical thinking. Finding critical thinkers to join your team is a worthwhile investment to make, but many employers struggle to confirm if a potential job candidate is truly a critical thinker, or if their past experience simply meets the job demands on the surface. Interviewing for critical thinking competency is one of the best ways to determine if a candidate will not only fulfill the role, but bring new perspectives and ideas to the team as a whole. The following questions and techniques are geared to help employers efficiently understand if the candidate they are interviewing is a critical thinker.

Describe a problem to the candidate that has missing information, then ask, “What further information would you seek out first before making a decision?”

The candidate will need to assess the given information and quickly seek out holes where more information is necessary. If executed properly, this question should reveal if the candidate can analyze problems and apply an investigatory mentality when they lack required information. In many business situations, employees are not given the precise information or resources that they need to make decisions with ease. This type of question prepares employees to think about how they can acquire the needed resources to make an informed decision.
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