The basics of SEO & how to apply it to your marketing strategy

ipad handSearch engine optimization, or SEO for short, is the science of optimizing websites and pages to improve their visibility in search engines and receive what is called in the industry as organic traffic. Whether it’s Google, Yahoo, Bing, or any other search engine, the same basic principles, concepts, and rules apply.

SEO is a complex and sometimes confusing topic, especially when you consider that search engines change and improve their search algorithms rather frequently. Keep in mind that great search engine optimization does not necessarily equal a more profitable or successful business. In fact, it is not uncommon to see companies invest time and money in a stronger presence on social networks like Facebook, Twitter or Pinterest rather than search engines. Nonetheless, SEO should be an integral part of your marketing plan.

So, what are the SEO basics?

If you are on the other side of the spectrum and are instead looking for a position as a SEO specialist, we have you covered.

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STEM & vocational skills gaps: The importance of early education

techwomanThe availability of workers with expertise in science, technology, engineering and mathematics, or what we commonly refer to as STEM skills, is in decline. The demand, on the other hand, is increasing rapidly. In fact, according to this Business Insider article, a little over 9 million baby-boomers have retired over the past six years, and one-fifth of baby-boomers will retire in the coming years, making this quite an alarming trend.

The jobs exist, but often they cannot be filled because of a lack of STEM or other vocational skills in the emerging workforce. These skills gaps can have very harmful effects on the job market and global economy. All is not lost though, and the future seems rather optimistic.

How can we help fill those gaps and get the next generation of workers involved and interested in STEM-related careers?
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The do’s and don’ts of salary negotiation

Top 5 things your human resources department wants you to knowGetting a job offer is always great news. Salary negotiation, on the other hand, is seen by most as a daunting task. Negotiating your salary should not be seen as demanding money, it is simply a discussion that should take place before an agreement is reached. It is part of the hiring process, yet many people won’t even consider having this conversation with their interviewer.

It doesn’t matter if you’re working out a new job offer, or you’re currently employed and want to climb echelons. Negotiating your salary — or working on getting a raise — is healthy and it helps set expectations for the future, for both you and your employer. It’s no secret that a happy employee will perform better.

As this Forbes article mentions, everyone has different expectations and requirements. What is more important to you? Paid vacation time, or a bigger paycheck? Maybe a great benefits package?

 

Here are 3 important questions you should answer before even attempting to negotiate your salary:
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Handling rejection after a job interview

Millennial indecisive about his job. He, like many other Gen Yers may be a job hopper.It happens to the best of us. Being rejected for a position is never a pleasant experience. It’s flat out tough.

What went wrong? What could you have done differently? Was this the right position for you? Did you have the right set of skills for the job? Those are all questions that job seekers who have been turned down ask themselves — unfortunately not knowing what the answers are.

Overcoming obstacles is just part of the job seeking game, and there are effective ways to turn the rejection into a positive experience that can help you grow and eventually land your dream job.

After the interview

Even though you may think you aced the interview, the position you’re seeking can still be awarded to another candidate. Many job seekers end the process after the first interview and wait to hear back from their potential employer — but the game is not over yet. It is important to note that your actions in the few days following the interview are just as important as the interview itself.

According to Stanford University it is crucial to send your interviewer, and anyone else involved in the interview process, a personal thank you note. It is simple professional courtesy, and it indicates your interest in the position. The rule of thumb here is to be courteous and polite, and always proofread your copy. You spent hours revising and polishing your resume, it would be a shame if your thank you note had grammatical errors or typos.
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Hiring the right candidate for social media marketing

Changes in HR are inevitable and McClure shares strategies to prepare for these changes.It seems like every company has an opening for a social media marketing position these days. Between 2010 and 2013, jobs postings for social media related jobs on LinkedIn increased 1,300 percent, according to Ragan.com, a marketing a communications resource.

But with a job title that is relatively new, how do you ensure that your company makes the right hire? It starts with finding a candidate who has the right skills for the job, a voice that jives with your brand and doing a little research.

Look for the Right Skills

While there are many things to look at when making a social media marketing hire, a few skills stand out above the rest. Look for candidates who excel in the following areas:
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A closer look at the February BLS jobs report

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Source: BLS jobs report

For the first time since last November, the nation’s private sector gained over 150,000 jobs in February. Although the sector’s total job creation – 162,000 – was not large enough to lower the national unemployment rate, a majority of economists were pleasantly surprised by the figures.

In addition, public sector employment ticked up for the first time in three months, rising by 13,000, as state and local government employment increased significantly. Not only did the public sector’s employment statistics surpass economists’ expectations, but a majority of the private sector’s industries reported hiring gains, as evidenced below.
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