It would be impossible to count the number of people who have benefitted from charitable giving at the corporate level in some way. Not only is charitable giving beneficial for people and communities, it has a surprisingly positive impact on a business’ bottom line as well.
Companies can use their corporate giving programs to engage their employees, increase retention, attract new hires, engage with customers and create new business opportunities. 61 percent of all candidates take a company’s charity initiatives into consideration when evaluating a company and 83 percent of all employees prefer companies that focus on corporate giving.
If your company is looking for the right charity partner for the 2014 holiday season – or beyond – here are some things to consider:
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