What it means to be an agile marketer

180409629testIf you hang out with corporate techies, you undoubtedly hear about “agile development” – the approach to developing software that relies on responding effectively to change rather than following a rigid plan to get the best results.

Yet more and more, the term “agile” is being tossed around in the marketing department – and with very good reason. The agile approach makes sense in myriad ways for marketing in an era of rapid change, fast-evolving consumer expectations and fierce competition. Agile marketing allows for dynamic creativity, as well as the ability to quickly respond to changing market conditions.

Specifically, there are some key principles that set agile apart from traditional marketing approaches and campaigns. Among them:
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Celebrating National Nurses Week: May 6th-12th, 2014

ADO_nurseweek_statuscrop (2)National Nurses Week is a yearly event to honor and celebrate our nurses. It was originally celebrated in October, 1954 to recognize the 100th anniversary of Florence Nightingale’s mission to Crimea. Nightingale is considered the founder of nursing. In 1990 the American Nurses Association expanded it into a yearly national event, and it now takes place between May 6 and May 12 each year – the week of Florence Nightingale’s birthday. This year, Nurses Week 2014 is celebrating the 160th anniversary.

The modern purpose of Nurses Week is to recognize and appreciate the contributions that nurses make within their communities. It is the biggest health care event in the U.S., and celebrations are organized throughout the nation to recognize and honor the 2.7 million registered nurses, 1.4 million nursing assistants, and 740,000 licensed and vocational nurses, and the indispensable work they do.

The number of nurses in our nation is already impressive, but their numbers are projected to further rise in the coming years. The Bureau of Labor Statistics expects there to be 3.2 million registered nurses, 1.8 million nursing assistants, and 921,300 licensed and vocational nurses by 2022.

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How to stand out when applying for marketing jobs

Changes in HR are inevitable and McClure shares strategies to prepare for these changes.In a job market where many resumes boast the title “marketing guru,” it’s not enough to be well-versed in social media, analytics, and basic marketing strategy anymore. Candidates must stand out and display a proactive – rather than reactive – marketing mentality that spots trends coming before they happen. Exceptional candidates in today’s market have to showcase their creativity, strategic thinking, and familiarity with what’s been done before – as well as potential to uncover what hasn’t been done yet. The first step in proving oneself as a true marketing leader is, of course, the application process.

Applying for marketing jobs should be looked at as a unique opportunity: there are few roles outside of marketing that are better suited for a creative resume – and marketing candidates should take this to heart. Creating a skill-based, forward-thinking project out of your resume may be your best bet at standing out from other applicants. Keep in mind that rule-followers will be the most unexceptional candidates in the application process.

Any employer looking to hire a marketing rockstar wants to see that you can think outside the box. Here are a few steps to follow to make sure your application and profile does just this:
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The basics of SEO & how to apply it to your marketing strategy

ipad handSearch engine optimization, or SEO for short, is the science of optimizing websites and pages to improve their visibility in search engines and receive what is called in the industry as organic traffic. Whether it’s Google, Yahoo, Bing, or any other search engine, the same basic principles, concepts, and rules apply.

SEO is a complex and sometimes confusing topic, especially when you consider that search engines change and improve their search algorithms rather frequently. Keep in mind that great search engine optimization does not necessarily equal a more profitable or successful business. In fact, it is not uncommon to see companies invest time and money in a stronger presence on social networks like Facebook, Twitter or Pinterest rather than search engines. Nonetheless, SEO should be an integral part of your marketing plan.

So, what are the SEO basics?

If you are on the other side of the spectrum and are instead looking for a position as a SEO specialist, we have you covered.

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STEM & vocational skills gaps: The importance of early education

techwomanThe availability of workers with expertise in science, technology, engineering and mathematics, or what we commonly refer to as STEM skills, is in decline. The demand, on the other hand, is increasing rapidly. In fact, according to this Business Insider article, a little over 9 million baby-boomers have retired over the past six years, and one-fifth of baby-boomers will retire in the coming years, making this quite an alarming trend.

The jobs exist, but often they cannot be filled because of a lack of STEM or other vocational skills in the emerging workforce. These skills gaps can have very harmful effects on the job market and global economy. All is not lost though, and the future seems rather optimistic.

How can we help fill those gaps and get the next generation of workers involved and interested in STEM-related careers?
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The do’s and don’ts of salary negotiation

Top 5 things your human resources department wants you to knowGetting a job offer is always great news. Salary negotiation, on the other hand, is seen by most as a daunting task. Negotiating your salary should not be seen as demanding money, it is simply a discussion that should take place before an agreement is reached. It is part of the hiring process, yet many people won’t even consider having this conversation with their interviewer.

It doesn’t matter if you’re working out a new job offer, or you’re currently employed and want to climb echelons. Negotiating your salary — or working on getting a raise — is healthy and it helps set expectations for the future, for both you and your employer. It’s no secret that a happy employee will perform better.

As this Forbes article mentions, everyone has different expectations and requirements. What is more important to you? Paid vacation time, or a bigger paycheck? Maybe a great benefits package?

 

Here are 3 important questions you should answer before even attempting to negotiate your salary:
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