2014 Workforce Trends: Part 2 – Where the Jobs Aren’t

201302-wpe-post-headerWith a new year and new jobs data having been released by the Bureau of Labor Statistics, we are publishing a two-part blog series to highlight some of the latest job market trends. In part one, we discussed job sectors experiencing growth, touched on emerging industries and explored some thriving geographic regions. In part two, we’ll look at some of the industries predicted to decline in 2014 and geographical regions where job growth has slowed. 

The unemployment rate is the lowest it’s been in five years. Job growth in healthcare, technology, construction, and retail is booming. But the good news has yet to reach several sectors of the U.S. economy. As the digital revolution continues to change consumer behaviors and demand, many sectors are increasingly forced to cut jobs, often in staggering numbers.

Declining Industries

There are no surprises here. The industries that will experience the most dramatic decline in 2014 have been suffering for years.
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2014 Workforce Trends: Part 1 – Where the Jobs Are

201302-wpe-post-headerWith a new year and new jobs data having been released by the Bureau of Labor Statistics, we are publishing a two-part blog series to highlight some of the latest job market trends. In part one, we’ll discuss job sectors experiencing growth, touch on emerging industries and explore some thriving geographic regions. In part two, we’ll look at some of the regions and job sectors in decline for 2014. 

The recession seems to be in the rearview mirror and job growth is occurring in many sectors, making 2014 a promising year for employment figures across the board. This is good news for the U.S. economy and a welcome refutation of last year’s doomsayers who believed that the economy would falter in the near future.

Pundits galore predicted that the unemployment rate would rise in 2013 and 2014, driven by a perfect storm of returning vets, Baby Boomers unable to retire due to losses from the housing crash, reduced consumer spending, and increased offshoring of jobs to China and elsewhere.

The numbers, however, tell a different story. In November, the private sector added 238,000 jobs. The unemployment rate dipped below 7 percent for the first time in five years and seems poised to continue its downward course. Baby Boomers are indeed retiring, freeing up much-needed employment opportunities for Millennials. Meanwhile, manufacturing costs in China appear to be rising, rather than falling. These factors are driving job growth across a variety of sectors.
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Using Pinterest to organize your work ideas & inspirations

iStock_000017419171MediumWhen you think of Pinterest, you most likely think of crafts, fashion and recipes. But the social network has numerous uses beyond homemaking and couture. Many professionals, especially those in the creative fields such as graphic design and marketing, use Pinterest to find inspiration and organize their ideas.

What is Pinterest?

TechNewsDaily describes Pinterest as “a social media site that allows users to “pin” the images and videos they find online to a virtual pinboard and share them with others. Pinterest is designed to be quite visual and social. Users can create as many pinboards as they’d like, based on their interests, hobbies or other categories.”

Setting up your boards

Many people use Pinterest for both personal and professional purposes. In addition to having boards for home improvement projects and travel destinations, you can set up separate boards for your work inspiration and ideas. For example, if you are a graphic designer, you might utilize different pinboards to keep design software videos separate from design technique videos. This way you can easily find what you’re looking for and are less likely to forget about it. Pinterest allows you the option to set boards private so that only you can have access to your boards. One important tip is to make sure that your public boards contain only appropriate content, since your future employer may view your social media profiles during the hiring process.
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December job growth staggers, but unemployment drops to 6.7%


The U.S. Bureau of Labor Statistics (BLS) released the December 2013 employment report showing an addition of 74,000 new jobs, and a decreased unemployment rate of 6.7%, the lowest number since October 2008.

With the fourth quarter of 2013 showing robust job growth, experts were expecting to see numbers and data that continued the upward trend. What the report showed, however, was a number of contradictions.

On a positive note, the November job numbers saw the revised addition of 38,000 more jobs than previously accounted for. Additionally, the unemployment rate for December 2013 was the lowest since October 2008. With the completion of the December data, the average job gain for 2013 was 182,000 jobs a month, about the same as 2012.

A deeper look at the numbers showed many pieces of conflicting data— after such strong reports in the past few months, what did this number mean? The gain of 74,000 jobs in December 2013 was the smallest addition seen since January 2011.
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Designers: To freelance or not to freelance? That is the question.

Millennial indecisive about his job. He, like many other Gen Yers may be a job hopper.Freelancing is best described as working on a contractual basis and not being committed to any one company or agency. In other words, freelance designers are self-employed and control their schedule, rates, and choose the projects they work on.

While working from home in your pajamas may seem like a dream job for some, it does have some disadvantages. Let’s have a look at some of the pros and cons of freelancing in the design field.

Work Location and Commuting

One of the perks of freelancing is definitely working from home and not having to commute to work every day. Obviously some freelance designers still work on location from time to time depending on the project and client, but not having to drive through traffic or go out when the weather is bad is definitely a plus. Did you want to work from your local coffee shop today? As a freelancer, that’s not a problem!

Working from home has some disadvantages, though. Many people find it is more solitary and find themselves needing social interaction after a while. In that case finding a position as a designer in an agency or design firm may be more suited to you. After all, working with a team of like-minded people can be gratifying.
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Digital Marketing Skills In Demand

Take your performance review seriously - your HR department would appreciate that Digital marketing jobs are hot for 2014, with plenty of employers seeking to strengthen their online and mobile sales, reputation and content.

In September 2013, there was a 19% jump in posted digital marketing jobs, compared to the previous September. Within the broad spectrum of digital marketing, some specific skills are in particular demand. Here are the most sought-after skills and how to attain them:

SEO: Organizations need to cut through the massive clutter of the online world and connect with customers and the public. The most effective and cost efficient way to do that is through search engine optimization, or SEO, which helps enhance the chances of targeted audiences seeing your content. Develop essential skills such as using optimal keywords, linking effectively, and smart Web writing. Check out these Top 15 SEO blogs to help you get started utilizing these crucial practices.

Analytics: Faced with so much data and information, companies often don’t know how to best target their dollars and resources. That’s where digital analytics come in. Digital pros well-versed in analytics can mine data to identify the best information available to inform decision-making. Google has developed Analytics Academy, a robust resource that provides plenty of free information to help you develop and hone analytics skills.
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