A Tempting World: Day 3 at SecurityPoint Media

The Operations department is known as the “gearbox” of the company and calls for flawless execution and timing to deliver outstanding process improvements with the 3 part-tray and cart system. I met Michelle Fuchs, Senior Manager, Airport Properties and Elena Nizhnik, Airport Properties Associate at Tampa International Airport first thing in the morning to see the process firsthand.

After a short debriefing around operations and learning about all the moving parts, we chatted a bit about the company’s relationship with Adecco.  SecurityPoint Media relies on Adecco for their staffing needs, especially when they are deploying the SecureTray System to a new airport or exchanging SecureTrays. It’s integral to their operating plan to manage the fluctuation of the number of employees they need to have on deck.
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A Tempting World: Day 2 at SecurityPoint Media

There is nothing like going to work when fresh ideas and inspiring game plans are at the top of each employee’s “to-do” list.  A motivated team is crucial to success and I can tell that each person who works at SecurityPoint Media is ready and willing to do what it takes to get the job done.

I began my day with a meeting with Michele Brooks, Sales Director of SecurityPoint Media, to discuss how she handles her role in driving sales at the company. Sales are obviously a vital part of the business and the approach to sales at SecurityPoint is a fascinating blend of entrepreneurial ideas to penetrate the advertising world. 
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A Tempting World: SecurityPoint Media

For my next A Tempting World assignment, I have been stationed at SecurityPoint Media in Tampa, Florida.  I am looking forward to learning about this unique business of passenger security checkpoint media and had the pleasure of meeting the entire office staff and CEO, Joe Ambrefe, on my first day of work.

During my meeting with Joe, he informed me how his business began.  On the back of a napkin in 2001, he jotted down his idea of how to make a more streamlined, organized way to get through airport security while advertising to hard-to-reach consumers.  Though it took a bit of convincing for his family and friends, Joe stayed focused, came to the conclusion that he really had something and moved forward to turn an idea into a business.  It took about four years to plan the business strategy and obtain several patents.  The end goal of launching The SecureTray System in airports came to fruition in 2008 and currently operates in 41 airports across the nation.
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A Tempting World: Day 6 at Four Roses Bourbon Whiskey Distillery

My final day at Four Roses Bourbon was one to remember. The Bourbon Festival is one of the main draws for tourists coming to visit Kentucky.  During this event, Four Roses Bourbon has the opportunity to share with fellow bourbon and whiskey consumers their brand and highlight their resurgence to the American market.  This makes the spirit business rely heavily on the marketing and sales arms to put the product in as many eyes and hands as possible.

The event included a black-tie gala with a 3 course meal for roughly 1300 people and free tastings for all the major brands of bourbon. I rolled up my tux sleeves and put Four Roses Bourbon stickers on people as part of the festivities and then worked at the bar serving roughly 300 people in about 90 minutes.  I fielded questions about the Four Roses Bourbon brand as I poured and grabbed ice, capitalizing on my week of intensive training on the brand.
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A Tempting World: Day 5 at Four Roses Bourbon Whiskey Distillery

The day began bright an early with a bus ride to the sold-out “Let’s Talk Bourbon” show at the Four Roses Bourbon distillery.  This was part of the program for the annual Kentucky Bourbon Festival, which has all the major brands of bourbon whiskey in attendance.

Master Distiller Jim Rutledge led the presentation and fielded questions about the intricacies of making the best bourbon. I was surprised to learn that older bourbon isn’t usually better than younger bourbon and to obtain the desired taste, Jim and his team of tasters actually sample the batches to know just when the bourbon is the best age.  It is proven that machines only can analyze to a certain depth of accuracy whereas the nose and mouth are said to be in the 3 billion range.  To properly define a whiskey as bourbon, it has to contain at least 51% corn in its mashbill, be stored for at least 2 years in new charred oak barrels and be made in the USA. After the lessons on bourbon, Jim was available to sign each bottle in gold pen, which makes for a great collector bottle.
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A Tempting World: Day 4 at Four Roses Bourbon Whiskey Distillery

Day four of my experience during my “A Tempting World” assignment at Four Roses Bourbon began with setting up a barrel tasting at the Four Roses Bourbon bottling warehouse. The barrel program allows customers to go onsite and sample various barrels until they find one that they particularly enjoy.  I am certainly beginning to realize that bourbon is quite a sophisticated spirit.

I was involved with setting up the tasting with Jim Rutledge, Master Distiller, who lead the presentation for the customers as well as members of the press and select VIPs.

Throughout the tasting, we were challenged to determine what the best flavored bourbon was and learned that no two are identical. Four Roses Bourbon has two different mash-bills, or the combinations of corn rye and barley and 5 different yeast strains that change the taste of the bourbon.  The group of tasters and I had bourbon from all ten barrels, which represented every different flavor and provided a very authentic way of tasting – each was right out of the barrel and unfiltered!
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