Recently, I had the displeasure of having to end a long-term relationship with an agency partner. If you know me, you know that I’m extremely loyal to people, brands and companies that do great work, give it 100% and have a positive, passionate outlook. I hate changing agencies because I hate losing all the institutional knowledge they’ve gained about our business. I hate the RFP and evaluation process. I hate the risk factor – a new agency may not work out and you’ve wasted precious time and money. And I hate feeling disloyal myself. I’ve been on the agency side and I know what if feels like to be fired by a good client. People lose their jobs. Promotions are jeopardized. Relationships you’ve had for years can be damaged, even lost.
As I was making the decision to move to a new agency, I started thinking that an agency relationship is no different than other work relationships. If you’re not careful, a very strong work relationship can turn sour. Sometimes it happens so slowly, you don’t even see it coming. But you should never let a strong relationship slip away.
In honor of Valentine’s Day, and the topic of loving relationships being in the air, here are 4 clear signs you are in a work relationship that is in trouble. Ignore them and a break-up is inevitable.
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