We now live in a world where people are constantly sharing their thoughts and opinions about anything and everything. As a company, this can be a curse or a blessing. A few mentions on social media or some online reviews or blog posts about your company can greatly improve your image — or may very well tarnish it.
So, how can you make the best of this and ensure that your brand’s reputation does indeed flourish? How can you handle criticism and negative reviews and still keep your company’s reputation intact? Just as job candidates need to keep a close eye on their online reputation, especially on social networks, companies should invest enough resources to managing their own reputation.
The cost of a poor online reputation should never be underestimated. People will talk about your company, it’s a given. How your company reacts to those mentions is crucial. Let’s have a look at a few tips and tricks as well as some tools that can help you do just that.
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