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In this candidate-driven job market, job seekers are approaching their job search the way they would a substantial purchase of a consumer product. This includes:
- Doing extensive research on a potential employer’s reputation
- Studying up on the company’s brand and researching what the work experience might be like
- Turning to their own personal social network for connections to their target company
This presents several challenges – and opportunities – for recruiters and hiring managers, as smart job-seekers are circumventing the “front door” and the traditional resume-submittal-and-job-application process. Job seekers are more educated and aware than ever before. Many candidates want to work for great companies, rather than accept the first job offer that comes their way. What’s more – sometimes the best candidates are not even actively looking for work, but are already employed. This wont stop them from interacting with potential employers online and making assessments about their employment opportunities.
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