Designers: To freelance or not to freelance? That is the question.

Millennial indecisive about his job. He, like many other Gen Yers may be a job hopper.Freelancing is best described as working on a contractual basis and not being committed to any one company or agency. In other words, freelance designers are self-employed and control their schedule, rates, and choose the projects they work on.

While working from home in your pajamas may seem like a dream job for some, it does have some disadvantages. Let’s have a look at some of the pros and cons of freelancing in the design field.

Work Location and Commuting

One of the perks of freelancing is definitely working from home and not having to commute to work every day. Obviously some freelance designers still work on location from time to time depending on the project and client, but not having to drive through traffic or go out when the weather is bad is definitely a plus. Did you want to work from your local coffee shop today? As a freelancer, that’s not a problem!

Working from home has some disadvantages, though. Many people find it is more solitary and find themselves needing social interaction after a while. In that case finding a position as a designer in an agency or design firm may be more suited to you. After all, working with a team of like-minded people can be gratifying.
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Digital Marketing Skills In Demand

Take your performance review seriously - your HR department would appreciate that Digital marketing jobs are hot for 2014, with plenty of employers seeking to strengthen their online and mobile sales, reputation and content.

In September 2013, there was a 19% jump in posted digital marketing jobs, compared to the previous September. Within the broad spectrum of digital marketing, some specific skills are in particular demand. Here are the most sought-after skills and how to attain them:

SEO: Organizations need to cut through the massive clutter of the online world and connect with customers and the public. The most effective and cost efficient way to do that is through search engine optimization, or SEO, which helps enhance the chances of targeted audiences seeing your content. Develop essential skills such as using optimal keywords, linking effectively, and smart Web writing. Check out these Top 15 SEO blogs to help you get started utilizing these crucial practices.

Analytics: Faced with so much data and information, companies often don’t know how to best target their dollars and resources. That’s where digital analytics come in. Digital pros well-versed in analytics can mine data to identify the best information available to inform decision-making. Google has developed Analytics Academy, a robust resource that provides plenty of free information to help you develop and hone analytics skills.
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Best 2014 Marketing Conferences

be innovative to attract millennial talentIt’s a new year and if your marketing department hasn’t started changing the way you do things to adapt to the ever-evolving digital landscape, and the new ways in which people are now consuming data and content, you’re at least considering if you should.

We’ve got your back.

Below is a list of the top marketing conferences in 2014.  They run the gamut from digital and graphic design to content marketing, search engine optimization, and more.  Plan out your calendar and use what you learn at these conferences to take stock of the new skills you’ll need to add to your team.
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