The most prominent fashion designers and top companies come together this week for New York Fashion Week (NYFW), a semi-annual event to showcase their new designs for the upcoming season to buyers, the press and the general public.
Fashionistas get a sneak peak of new styles to come, and enjoy their favorite designers, private runway shows, interviews with celebrities, designers, stylists and models, plus endless shopping.
Making a memorable impression
With so many opportunities for fashion retailers and designers to connect with shoppers – storefronts, events like NYFW, online platforms, mobile apps, social media and more – the need to stand out is becoming increasingly crucial.
NYFW is the prime opportunity for designers to make these connections by getting in front of millions of potential stakeholders and consumers. However, their work doesn’t stop at the end of the catwalk. They rely on an entire team of professionals, such as project managers, digital designers and fashion copywriters, to market their collections.
Fashion professionals must now work hand-in-hand with digital teams to follow what’s trending not only in places like New York, but also on Pinterest and Twitter. Did you know:
68% of women who shop online get their fashion inspiration from Pinterest.
Manhattan residents spend an average of $362 per month on apparel.
27% of online shoppers say “price” is most important when choosing an online retailer.
Styling tips straight from the pros (backstage or online)
Online shopping has changed the way we buy. If we want a new outfit, new accessories, or pretty much anything else, we no longer have to go to a physical location to pick it up. Mobile apps and technology provide a more convenient way for consumers to shop.
Companies such as Rent the Runway and Stitch Fix are revolutionizing the retail process by combining their fashion expertise with 21st century technology, making fashion and shopping experiences more accessible, customized and tailored to meet consumers’ lifestyles and budgets. As Rent the Runway states, they’re in the “fashion – technology – engineering – supply chain – operations – reverse logistics – dry cleaning – analytics business.”
These companies, like many others, have to be innovative and collaborative across many niche industries in order to be successful and stand out as trendsetters in the fashion world. And that means hiring the most creative talent in the market to make it happen.
So, how will you build your team?
Top of mind when people think “fashion” are beautiful models, makeup artists and runway assistants. However, it’s the innovators behind the scenes that make designs come to life. Some of the most important roles include:
- Graphic designers
- Fashion designers
- Fashion planners & buyers
- Fashion CAD designer
- Product developers
The most successful companies in the creative, marketing, digital and fashion sectors thrive because they all have a competitive advantage – top talent. Staffing companies, like Adecco Creative & Marketing, can provide the needed connection between top talent and your company.
Quality over quantity
At Adecco Creative & Marketing, we focus on finding qualified and inspired talent who embrace new digital tactics and aspire to innovate. Our dedicated recruiters will help connect you with the ideal candidate. That means getting to know your business interests, goals and aspirations.
With our headquarters on Fifth Avenue in New York City – the heart of the fashion industry – and offices nationwide, we work with and place some of the top creative talent in the country. Our services are varied and we strive to make ideal matches.