Digital marketing jobs are hot for 2014, with plenty of employers seeking to strengthen their online and mobile sales, reputation and content.
In September 2013, there was a 19% jump in posted digital marketing jobs, compared to the previous September. Within the broad spectrum of digital marketing, some specific skills are in particular demand. Here are the most sought-after skills and how to attain them:
SEO: Organizations need to cut through the massive clutter of the online world and connect with customers and the public. The most effective and cost efficient way to do that is through search engine optimization, or SEO, which helps enhance the chances of targeted audiences seeing your content. Develop essential skills such as using optimal keywords, linking effectively, and smart Web writing. Check out these Top 15 SEO blogs to help you get started utilizing these crucial practices.
Analytics: Faced with so much data and information, companies often don’t know how to best target their dollars and resources. That’s where digital analytics come in. Digital pros well-versed in analytics can mine data to identify the best information available to inform decision-making. Google has developed Analytics Academy, a robust resource that provides plenty of free information to help you develop and hone analytics skills.
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