Getting noticed in the search for an ideal job can be challenging, so it’s no surprise that candidates have employed creative (and sometimes risky) tactics in their attempts to stand out.
Among the successful attempts, one job seeker contracted a billboard outside of an employer’s office, another candidate crafted a cover letter that read like a formal invitation for her hire rather than a request, and one candidate actually performed a song about why he was the best person for the job. Below are four other individuals who each took a unique approach that suited their professional and personal backgrounds:
An interactive video resume
Greame Anthony decided to showcase his PR and Marketing background – literally – by creating an interactive video resume with links to more information about his background. Anthony ended up receiving multiple job offers and then chose to continue doing freelance work instead.
A Google ad for an employer’s name
When Alex Brownstein wanted to get noticed, he purchased a Google ad for 15 cents to attract the attention of his potential employer. Soon after placing the ad, Brownstein received a phone call – and later, an offer from the employer. This simple strategy showed a level of creativity – thinking outside of the usual routes to exposure – but also was subtle enough to avoid coming off as “over the top.”
A Christmas light show for employers
Liz Hicock, known in her community for her impressive Christmas lights, decided to take on a broad approach to her job search by putting her name and dream job spelled out on her house in Christmas lights. The light show read, “My wish, HR job, Liz Hicock, Linked In.” The very public job search has people in Liz’s network – and strangers – on the lookout for HR jobs – not to mention a ton of LinkedIn views.
The 2,000 hour resume
It took Alexander Velicky 2,000 hours to create a video game rendition of his resume for a job at his dream company, Bethesda Game Studios. Velicky’s strategy made sense for the gaming industry, but not every job applicant has 2,000 hours to spare, and not every job should be approached with a video game resume.
When it comes to the job search, being creative is generally never a bad thing. It pays to stand out, but it’s important to ensure that you’re “standing out” in the best possibly way. There are two important things to keep in mind when it comes to taking on a unique approach for the job search:
- Understand your audience. Performing a musical act in an interview simply won’t work for some employers. Conducting basic research is key for any job lead, but especially if you’re considering a more creative – or even theatrical – approach.
- Be genuine. You can’t walk into an interview with a large box of donuts and fail to be genuine. Stunts that involve incentives in particular can easily backfire if they aren’t carefully conducted.
Finally, remember that when it comes to impressing potential employers, sometimes the basics are tried and true for a reason. Prove that you’re interested in the company and the role, show creativity and persistence, give examples of your past work and achievements (show, don’t tell), and be polite and professional.
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