The game has changed in marketing.
Traditional advertising and highly structured marketing campaigns are fast being replaced by more nimble approaches that feature content marketing as a means to raise awareness, build brand loyalty, and, ultimately, sell products and services.
The revolution is already well under way. Studies show 44.9 percent of B2B companies plan to hire for content marketing in the next year. Of the companies that already have a content marketing team in place, 98 percent expect to grow in the next year.
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