In most marketing departments, cultural fit is defined as having a strong set of soft skills as well as values, beliefs and behavior that are in line with the organization’s culture.
Skills can be taught or improved. Finding a candidate with the right personality and character traits, on the other hand, is often more difficult.
Whether you’re recruiting or seeking employment, cultural fit is something that should be kept in mind throughout the entire hiring process. From the initial phone interview to the final skill assessment — cultural fit is often a deciding factor when it comes to hiring employes, especially in marketing departments.
Cultural fit within a marketing team highly affects work ethic and creativity. It is, therefore, considered by many as a crucial component to building a strong team. Every team will have different dynamics, and it’s important that each team member understands what holds the team together – what makes it tick. For example, having similar working hours, a sense or urgency, and a handle on priorities will help tremendously in building a cohesive team as well as establishing a comfortable, result-driven culture.
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