Cultural fit in marketing departments

OJP0024131In most marketing departments, cultural fit is defined as having a strong set of soft skills as well as values, beliefs and behavior that are in line with the organization’s culture.

Skills can be taught or improved. Finding a candidate with the right personality and character traits, on the other hand, is often more difficult.

Whether you’re recruiting or seeking employment, cultural fit is something that should be kept in mind throughout the entire hiring process. From the initial phone interview to the final skill assessment — cultural fit is often a deciding factor when it comes to hiring employes, especially in marketing departments.

Cultural fit within a marketing team highly affects work ethic and creativity. It is, therefore, considered by many as a crucial component to building a strong team. Every team will have different dynamics, and it’s important that each team member understands what holds the team together – what makes it tick. For example, having similar working hours, a sense or urgency, and a handle on priorities will help tremendously in building a cohesive team as well as establishing a comfortable, result-driven culture.
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What it means to be an agile marketer

180409629testIf you hang out with corporate techies, you undoubtedly hear about “agile development” – the approach to developing software that relies on responding effectively to change rather than following a rigid plan to get the best results.

Yet more and more, the term “agile” is being tossed around in the marketing department – and with very good reason. The agile approach makes sense in myriad ways for marketing in an era of rapid change, fast-evolving consumer expectations and fierce competition. Agile marketing allows for dynamic creativity, as well as the ability to quickly respond to changing market conditions.

Specifically, there are some key principles that set agile apart from traditional marketing approaches and campaigns. Among them:
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How to stand out when applying for marketing jobs

Changes in HR are inevitable and McClure shares strategies to prepare for these changes.In a job market where many resumes boast the title “marketing guru,” it’s not enough to be well-versed in social media, analytics, and basic marketing strategy anymore. Candidates must stand out and display a proactive – rather than reactive – marketing mentality that spots trends coming before they happen. Exceptional candidates in today’s market have to showcase their creativity, strategic thinking, and familiarity with what’s been done before – as well as potential to uncover what hasn’t been done yet. The first step in proving oneself as a true marketing leader is, of course, the application process.

Applying for marketing jobs should be looked at as a unique opportunity: there are few roles outside of marketing that are better suited for a creative resume – and marketing candidates should take this to heart. Creating a skill-based, forward-thinking project out of your resume may be your best bet at standing out from other applicants. Keep in mind that rule-followers will be the most unexceptional candidates in the application process.

Any employer looking to hire a marketing rockstar wants to see that you can think outside the box. Here are a few steps to follow to make sure your application and profile does just this:
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The basics of SEO & how to apply it to your marketing strategy

ipad handSearch engine optimization, or SEO for short, is the science of optimizing websites and pages to improve their visibility in search engines and receive what is called in the industry as organic traffic. Whether it’s Google, Yahoo, Bing, or any other search engine, the same basic principles, concepts, and rules apply.

SEO is a complex and sometimes confusing topic, especially when you consider that search engines change and improve their search algorithms rather frequently. Keep in mind that great search engine optimization does not necessarily equal a more profitable or successful business. In fact, it is not uncommon to see companies invest time and money in a stronger presence on social networks like Facebook, Twitter or Pinterest rather than search engines. Nonetheless, SEO should be an integral part of your marketing plan.

So, what are the SEO basics?

If you are on the other side of the spectrum and are instead looking for a position as a SEO specialist, we have you covered.

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Hiring the right candidate for social media marketing

Changes in HR are inevitable and McClure shares strategies to prepare for these changes.It seems like every company has an opening for a social media marketing position these days. Between 2010 and 2013, jobs postings for social media related jobs on LinkedIn increased 1,300 percent, according to Ragan.com, a marketing a communications resource.

But with a job title that is relatively new, how do you ensure that your company makes the right hire? It starts with finding a candidate who has the right skills for the job, a voice that jives with your brand and doing a little research.

Look for the Right Skills

While there are many things to look at when making a social media marketing hire, a few skills stand out above the rest. Look for candidates who excel in the following areas:
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Using memes and macros in your viral marketing strategy

Went viral before it was mainstream - hipster meme about creating a viral marketing strategyIn the past few years, I’ve seen Internet marketers divide themselves into two distinct camps:  those who embrace memes and consider them a powerful marketing tool, and those who dismiss them as an off-brand waste of time. The battle lines have been drawn in blogs, forums, and by the water cooler, and there are compelling arguments for both cases.

But here’s the thing: The term “meme” has been in use for almost 40 years, encompasses a vast variety of cultural phenomenon, and is an absolute cornerstone of modern marketing.

If you’ve ever seen an Energizer Bunny commercial, been privy to a “Kodak Moment”, or watched as Gatorade was poured over a coach’s head and felt just the slightest twinge of professional jealousy, then you’ve already bought into the power of memes in marketing.

What Is A Meme?

This is a question that’s been asked many, manymany times, but I’ve yet to see a source that succinctly encapsulates the richness of the medium. In its simplest form, a meme could be thought of as the manifestation of a social phenomenon — one that spreads and evolves as it progresses throughout its lifespan. In its purest form, the term “meme” is broad enough to be applied to nearly anything (think Greek architectural styles still used today).  But for the sake of this article, let’s boil it down to five relevant categories:
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