It seems like every company has an opening for a social media marketing position these days. Between 2010 and 2013, jobs postings for social media related jobs on LinkedIn increased 1,300 percent, according to Ragan.com, a marketing a communications resource.
But with a job title that is relatively new, how do you ensure that your company makes the right hire? It starts with finding a candidate who has the right skills for the job, a voice that jives with your brand and doing a little research.
Look for the Right Skills
While there are many things to look at when making a social media marketing hire, a few skills stand out above the rest. Look for candidates who excel in the following areas:
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