The digital age – the Internet, social media and mobile technology – has spawned a revolution in the field of marketing. Organizations are looking to connect with their customers, stakeholders and supporters in new and different ways – and they aim to do it in the most strategic and cost-efficient manner as possible. The result has been plenty of new opportunities for job seekers. Here are five of the hottest marketing jobs for 2014 and beyond.
Content marketing specialist
Content marketing is all the rage these days, and it requires Web-savvy content creators to drive the engine. Content specialists write articles, create graphics and polls aimed at engaging an audience, and, ultimately, change or enhance consumer behavior. Content marketing is focused on sharing useful information rather than making a hard advertising sell. Content specialists require solid writing, blogging and social media skills, as well as a working knowledge of search engine optimization (SEO).
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