The Top 7 Skills for Content Marketing Jobs

man-and-woman-in-marketingThe game has changed in marketing.

Traditional advertising and highly structured marketing campaigns are fast being replaced by more nimble approaches that feature content marketing as a means to raise awareness, build brand loyalty, and, ultimately, sell products and services.

The revolution is already well under way. Studies show 44.9 percent of B2B companies plan to hire for content marketing in the next year. Of the companies that already have a content marketing team in place, 98 percent expect to grow in the next year.
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The Latest BLS Regional and Metro-area Unemployment Figures

BLS-regional-metro-data-on-BLS-employment-report

Both regional and state unemployment rates saw little change in the United States metropolitan areas, according to the latest BLS “Metropolitan Area Employment and Unemployment” report. In July, the national unemployment rate increased slightly to 6.2 percent – 1.1 percentage points lower than July of last year. Forty-nine states and the District of Columbia have seen unemployment rate decreases over the past year.

Looking deeper into the July metro area numbers, Bismarck, North Dakota once again led the nation with the lowest unemployment rate — now at 2.4 percent, a decrease of 0.2 percentage points from June. Of the 372 metropolitan areas, 15 had jobless rates of at least 10 percent, whereas 68 areas had rates of less than 5.0 percent.
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Job Growth in August Was Slow Compared to Previous Months

Job-Market-TodaySource: BLS “The Employment Situation report – August 2014”

The United States saw an additional 142,000 jobs created in nonfarm payroll employment during the month of August, according to the latest Bureau of Labor Statistics (BLS) unemployment report.  Both professional and business services and healthcare saw the highest employment gains.

The total number of job gains came in under what economists expected, as many had forecasted another month of 200,000+ new jobs. Traditionally, August has always been a lower month in payroll additions, and often has a high number of revisions, so experts are noting that changes could be in store in next month’s report.

The unemployment rate changed little – dropping from 6.2 to 6.1 percent from the month prior. August breaks the six-month streak of 200,000+ job gains, but over the year, the unemployment rate and the number of unemployed persons are down by 1.1 percentage points and 1.7 million, respectively.

The June report was revised from +298,000 to +267,000, and the July payroll was revised from +209,000 to +212,000—28,000 fewer jobs than reported.

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How To Recognize and Reward 5 Different Leadership Styles

Leadership-StylesWhile it is often easier to notice the work and input contributed by an extrovert in the workplace, an important attribute of successful management is the ability to recognize and reward different work and leadership styles. Below are a few work and leadership styles to pay attention to in your own workplace. Developing a holistic perspective for the different types of employees within your company is an effective way to tap into your emotional intelligence as a leader and help each of your employees grow.

Introverted

Sometimes, those working hardest are the ones “behind the scenes,” and an attentive manager will be able to notice their contributions whether or not the employee draws attention to their work or ideas. Tap into the thought process of introverted employees by asking them direct questions in meetings or at other decision-making opportunities – but don’t put too much pressure on them to answer quickly. Introverts often have ample input and ideas to offer, but they do tend to avoid direct confrontation or spontaneous pressure if they can.
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Emotional Intelligence in the Workplace

job tipsEmotional intelligence is the “ability to be aware of, name, and manage one’s emotions.” Beyond this, emotional intelligence in the workplace suggests an ability to understand the emotions of others and “relate to others in effective ways both personally and professionally in a wide range of contexts and roles.” Despite the misconception that decisions, particularly in the workplace, are made through reason and logic, it is actually true that “we decide 100 percent of everything emotionally and then spend hours, weeks or months underpinning these decisions with logical justifications.” In the workplace, candidates with a strong level of emotional intelligence are able to maintain a level of professionalism and adapt emotionally to accommodate a wide range of challenges. Emotional intelligence is the driver behind strong business deals, sales and marketing, and partner relationship – among many other professional situations.
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How To Cultivate a Strong Mentor Relationship

Man-and-woman-sitting-next-to-each-otherMentor “matching” goes both ways: a good fit doesn’t mean that it is best only for the mentee; rather, a strong match indicates that both parties are content with the relationship. When approaching someone to be a mentor, you should directly check in and ensure that they can benefit from supporting you in your career. It may seem like a contradiction to the nature of a mentor relationship, but many mentors do benefit from helping up-and-coming professionals.

Traits of a strong mentor

A good mentor is someone who is willing to work for you without doing things for you entirely. They should always provide perspective but never give you the answer without first guiding and/or challenging you to reach it on your own. Here are a few key traits of a strong mentor:
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