There are any number of reasons for a business to hire freelancers. Maybe your start-up needs a copywriter for 20 hours a week and a full-time hire just doesn’t make sense. Maybe you need a developer with a very specific skill set to help you complete an ambitious software build. Whatever the reason, it’s important to remember that experienced freelancers are more than contract labor. They’ve got specific skills and they want specific things out of a contract job. If you want to attract better talent to your project, start retooling your approach to hiring freelancers now.
Make your goals clear. Almost every freelancer has the same horror story: they get brought in for a project, and then the project grows. And grows. The project mushrooms into something they didn’t sign on for and don’t want to be doing. If you’re a hiring manager and this sounds familiar, consider doing the following next time you think about hiring a freelancer: does the project have a clear, coherent, realistic road map? If not, make one. If so, make sure you’re committed to following it. Word gets around among freelancers quickly, so avoid being That Client by being realistic about your goals and expectations.