Right before racing off to the Atlanta airport, I was able to catch the tail-end of a SHRM session titled “Is Social Recruiting Really Working?” The session was moderated by Steve Boese, a director of talent-management strategy at Oracle, and featured several HR, recruiting and social-media experts on the panel.
One shared statistic was that 69% of employees plan to look for a new job in the next year. The message was that in light of this news, recruiters need to be as aggressive and creative as possible when looking for the best candidates.
The presenter asked the panel whether job seekers truly use Facebook to search for jobs and building professional networks, or is it mainly for personal use. Robert Hohman, CEO and co-founder of Glassdoor, pointed out that job-searching is inherently social, as many people find employment through friends, family and networking. Therefore, it’s silly to dismiss Facebook as a recruiting tool, and employers who do so will miss out.
Jeremy Langhans, program manager of global brand and talent attraction at Expedia, suggested that we shouldn’t merely focus on Facebook just because it’s the biggest and need to consider other social media as well. But generally, “you probably need to identify someone in your company who can keep abreast of these trends,” he said.
John Sumser, CEO of HRExaminer.com, agreed that hiring managers shouldn’t pick one social network over another when searching for candidates. “You have to go where the people are because tomorrow morning, something else will pop up that you have to be aware of,” he said.
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