Apple CEO Tim Cook took a bold stance on women in technology. “I think it’s our fault – ‘our’ meaning the whole tech community,” he said. “We haven’t done enough to reach out and show young women that it’s cool to do it and how much fun it can be.” Cook also pointed to what […] Read Article “We Need More Women in IT”
Mentor “matching” goes both ways: a good fit doesn’t mean that it is best only for the mentee; rather, a strong match indicates that both parties are content with the relationship. When someone approaches you to be their mentor, you should ask yourself, “How will I benefit from supporting this person in their career?” It may seem […] Read Article “Up and Down Mentorship”
Striving for strong employee retention is a crucial part of stabilizing a company. Today’s workers make their decision to join, stay with, or leave a company based on a number of factors. These include company culture, growth potential, and compensation. Determining the proper and “fair” salary for your employees can be more difficult than you’d […] Read Article “3 Steps to a Better Compensation Plan”
Traditional marketing no longer stands alone. You’ve probably heard the term “traditional marketing” quite a bit. It includes all the old-school methods of marketing and advertising: direct mail, print, TV and radio. Do any of these methods require true technical savvy? Well, no. So traditional marketing skills historically haven’t either. Traditional marketers needed to be […] Read Article “Hang On to Your Creative Talent”