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5 Tips for Breaking into the Fashion Industry

  In an industry that is ever-changing, it is crucial to keep a pulse on current fashion trends and how they impact employment opportunities. One thing remains a constant need for job seekers: preparation. For the innovators and creators behind the scenes, here are five tips for applying and interviewing for fashion design jobs: 1. […] Read Article “5 Tips for Breaking into the Fashion Industry”

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Top Marketing Conferences of 2016

2016 is almost here, and that means it’s time to start planning your conference schedule for the coming year. There are some real stand-out marketing conferences coming up in 2016, and they can be a great way to improve your knowledge and understanding of various marketing strategies and topics, new trends, as well as network […] Read Article “Top Marketing Conferences of 2016”

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How To Land Your First Fashion Job

Fashion is a billion dollar industry. Many people know early on in life that they’re destined to work in fashion, and a few somehow fall into it along the way. Whichever camp you belong to, we’ve got some tips for you on how to get your first job in fashion. 8 tips to getting your […] Read Article “How To Land Your First Fashion Job”

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5 Jobs Where Marketing & Technology Overlap

“If you are a modern marketer, you’ve really got to understand how [marketing technology] tools can work for you and help you engage the customer.” -Duane Schulz, VP of Marketing Operations at Xerox. I can’t stress enough how important it is for marketers to understand various marketing technologies’ uses and how they can enhance marketing […] Read Article “5 Jobs Where Marketing & Technology Overlap”

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Have a passion for your fashion – and your team!

The most prominent fashion designers and top companies come together this week for New York Fashion Week (NYFW), a semi-annual event to showcase their new designs for the upcoming season to buyers, the press and the general public. Fashionistas get a sneak peak of new styles to come, and enjoy their favorite designers, private runway […] Read Article “Have a passion for your fashion – and your team!”

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The Top 7 Skills for Content Marketing Jobs

The game has changed in marketing. Traditional advertising and highly structured marketing campaigns are fast being replaced by more nimble approaches that feature content marketing as a means to raise awareness, build brand loyalty, and, ultimately, sell products and services. The revolution is already well under way. Studies show 44.9 percent of B2B companies plan […] Read Article “The Top 7 Skills for Content Marketing Jobs”

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Hiring the Right Graphic Designer For Your Marketing Team

Design and aesthetics are critical to the success of your brand’s marketing materials, such as posters, flyers, brochures, business cards, and other forms of advertisements. The same goes for your website, too. In fact, according to a recent study, 42 percent of consumers base their overall opinion of a website on its appearance, and 52 percent […] Read Article “Hiring the Right Graphic Designer For Your Marketing Team”

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Cultural Fit In Marketing Departments

In most marketing departments, cultural fit is defined as having a strong set of soft skills as well as values, beliefs and behavior that are in line with the organization’s culture. Skills can be taught or improved. Finding a candidate with the right personality and character traits, on the other hand, is often more difficult. […] Read Article “Cultural Fit In Marketing Departments”

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How to Stand Out When Applying For Marketing Jobs

In a job market where many resumes boast the title “marketing guru,” it’s not enough to be well-versed in social media, analytics, and basic marketing strategy anymore. Candidates must stand out and display a proactive – rather than reactive – marketing mentality that spots trends coming before they happen. Exceptional candidates in today’s market have […] Read Article “How to Stand Out When Applying For Marketing Jobs”

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The Basics Of SEO & How To Apply It To Your Marketing Strategy

Search engine optimization, or SEO for short, is the science of optimizing websites and pages to improve their visibility in search engines and receive what is called in the industry as organic traffic. Whether it’s Google, Yahoo, Bing, or any other search engine, the same basic principles, concepts, and rules apply. SEO is a complex and […] Read Article “The Basics Of SEO & How To Apply It To Your Marketing Strategy”