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Hiring the Right Candidate for Social Media Marketing

It seems like every company has an opening for a social media marketing position these days. Between 2010 and 2013, jobs postings for social media related jobs on LinkedIn increased 1,300 percent, according to Ragan.com, a marketing a communications resource. But with a job title that is relatively new, how do you ensure that your […] Read Article “Hiring the Right Candidate for Social Media Marketing”

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Using Memes and Macros In Your Viral Marketing Strategy

In the past few years, I’ve seen Internet marketers divide themselves into two distinct camps:  those who embrace memes and consider them a powerful marketing tool, and those who dismiss them as an off-brand waste of time. The battle lines have been drawn in blogs, forums, and by the water cooler, and there are compelling arguments […] Read Article “Using Memes and Macros In Your Viral Marketing Strategy”

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The 5 Hottest Marketing Jobs

The digital age – the Internet, social media and mobile technology – has spawned a revolution in the field of marketing. Organizations are looking to connect with their customers, stakeholders and supporters in new and different ways – and they aim to do it in the most strategic and cost-efficient manner as possible. The result […] Read Article “The 5 Hottest Marketing Jobs”

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Digital Marketing Skills In Demand

Digital marketing jobs are hot for 2014, with plenty of employers seeking to strengthen their online and mobile sales, reputation and content. In September 2013, there was a 19% jump in posted digital marketing jobs, compared to the previous September. Within the broad spectrum of digital marketing, some specific skills are in particular demand. Here […] Read Article “Digital Marketing Skills In Demand”