Using memes and macros in your viral marketing strategy

Went viral before it was mainstream - hipster meme about creating a viral marketing strategyIn the past few years, I’ve seen Internet marketers divide themselves into two distinct camps:  those who embrace memes and consider them a powerful marketing tool, and those who dismiss them as an off-brand waste of time. The battle lines have been drawn in blogs, forums, and by the water cooler, and there are compelling arguments for both cases.

But here’s the thing: The term “meme” has been in use for almost 40 years, encompasses a vast variety of cultural phenomenon, and is an absolute cornerstone of modern marketing.

If you’ve ever seen an Energizer Bunny commercial, been privy to a “Kodak Moment”, or watched as Gatorade was poured over a coach’s head and felt just the slightest twinge of professional jealousy, then you’ve already bought into the power of memes in marketing.

What Is A Meme?

This is a question that’s been asked many, manymany times, but I’ve yet to see a source that succinctly encapsulates the richness of the medium. In its simplest form, a meme could be thought of as the manifestation of a social phenomenon — one that spreads and evolves as it progresses throughout its lifespan. In its purest form, the term “meme” is broad enough to be applied to nearly anything (think Greek architectural styles still used today).  But for the sake of this article, let’s boil it down to five relevant categories:
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IT jobs and skills in demand

Laptop with WebcamThe IT job market has been on the rise and shows no sign of slowing down. Various industries are looking for skilled workers to fill a myriad of positions. From mobile developers to business analysts and database engineers, the opportunities are endless for job seekers with the right set of skills.

Here are some of the IT skills and jobs that are in high demand in the industry today.

User Experience Designers

According the Nielsen Norman Group, User Experience encompasses every aspects of the end-user’s interaction with a company, its services, and products.

User Experience Designer may be a broad job title, but more and more companies are realizing the importance of user-centered design and meeting the needs and requirements of their users.

Skills in high demand range from information architecture, visual design, content strategy, interaction design, user interface design, and usability as well as marketing and quality assurance.
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Digital Marketing Skills In Demand

Take your performance review seriously - your HR department would appreciate that Digital marketing jobs are hot for 2014, with plenty of employers seeking to strengthen their online and mobile sales, reputation and content.

In September 2013, there was a 19% jump in posted digital marketing jobs, compared to the previous September. Within the broad spectrum of digital marketing, some specific skills are in particular demand. Here are the most sought-after skills and how to attain them:

SEO: Organizations need to cut through the massive clutter of the online world and connect with customers and the public. The most effective and cost efficient way to do that is through search engine optimization, or SEO, which helps enhance the chances of targeted audiences seeing your content. Develop essential skills such as using optimal keywords, linking effectively, and smart Web writing. Check out these Top 15 SEO blogs to help you get started utilizing these crucial practices.

Analytics: Faced with so much data and information, companies often don’t know how to best target their dollars and resources. That’s where digital analytics come in. Digital pros well-versed in analytics can mine data to identify the best information available to inform decision-making. Google has developed Analytics Academy, a robust resource that provides plenty of free information to help you develop and hone analytics skills.
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Best 2014 Marketing Conferences

be innovative to attract millennial talentIt’s a new year and if your marketing department hasn’t started changing the way you do things to adapt to the ever-evolving digital landscape, and the new ways in which people are now consuming data and content, you’re at least considering if you should.

We’ve got your back.

Below is a list of the top marketing conferences in 2014.  They run the gamut from digital and graphic design to content marketing, search engine optimization, and more.  Plan out your calendar and use what you learn at these conferences to take stock of the new skills you’ll need to add to your team.
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Top Conferences for .Net Developers

A list of 9 conferences for .Net Developers to attend.With 2014 just around the corner, it’s time to start planning your conference calendar. These 10 conferences offer exceptional opportunities for .Net Developers to learn and network. Whether you work in web, mobile, or gaming, there’s bound to be something that fits your interests. 
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Understanding the New Facebook Posting Options

New Facebook posting options: Why should you use “Share & Track Clicks” and “Buffer”?

New Facebook Posting Options

 

Have you noticed the new Facebook posting options “Share and Track Clicks” and “Buffer” alongside your normal “Post” button?

The new options allow you to post to Facebook using your HootSuite account or Buffer account directly from the Facebook native platform. Facebook often tests certain features in a limited market. In my personal experience, I can see both options on the Facebook desktop site (but not the mobile site or app), when posting from my News Feed (but not my Timeline), and using Google Chrome.

So, what exactly do Buffer and HootSuite do – and what are the benefits of clicking these buttons to post; rather than the traditional “Post” button? 
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