You’ve surely heard the ominous and endless warnings about how reckless social media activity can jeopardize your job or throw a wrench into your career search. And, indeed, unflattering pictures from a late-night binge, profanity laced-tirades and off-color jokes can earn you a pink slip or rejection letter.
Yet more social media researchers and experts are beginning to emphasize the upside of a savvy and well-managed online image that complements your professional life, potentially strengthening your value as an employee and your marketability as a job candidate.
The people who do that skillfully are what Wharton School of Business researcher Nancy Rothbard has now termed “Integrators.” Rothbard defines an Integrator as someone who successfully blends his or her personal online image and professional in-person image. In a study she is currently working on, Rothbard found that integrators are viewed as better performers in the workplace.
In a recent interview with the Washington Post, Rothbard explained that research indicates that consistent exchange of information – as long as it is deemed appropriate – leads people to develop stronger bonds with each other. “If I share more with you, you like me better,” Rothbard told writer Lillian Cunningham. “And if you share more with me then I like you better. It’s a cycle.”
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