Technology is disrupting traditional recruiting practices. The paper resumé is no longer the preferred method for a candidate to inform an employer of their skills. Candidates now create virtual brands via social media and personal websites, thus shifting recruiting to a primarily digital practice.
There is an unprecedented demand for highly skilled employees, and we are officially in a candidate-driven job market. Because of this competitive landscape, some candidates may expect potential employers to reach out to them rather than taking a proactive approach. It’s crucial for you to be strategic in your use of technology. Let’s face it – you can’t afford to fall behind in this constantly evolving technical landscape.
Optimize for mobile technology
It may (or may not) surprise you that 90 percent of job seekers use mobile devices to conduct key functions when looking for their next career opportunity. That means it’s critical that your website is optimized for today’s smartphone technology. A mobile-friendly, responsive website is vital to winning the talent war, as candidates expect employers to harness smartphone technology to expedite the application process. With your recruiting team on Google Voice, you can even attract candidates who may not have called.
Advertise on social media
According to our Definitive Guide to Building a Better Workforce, “Best-in-Class” companies are 45 percent more likely to share content and job postings across social media platforms, strengthening the daily presence of their brand. And apparently it works – our research found that these Best-in-Class companies are also 37 percent less likely to have trouble sourcing qualified candidates.
While it’s beneficial for recruiters to post organically on their personal networks, paid advertisements can add another facet to their candidate search. The advanced targeting tools coupled with the massive amount of user data that social networks have stored make it extremely useful for recruiters.
Recruiters and technology – talk about two peas in a pod. Are you ready to work with a staffing firm that understands these tools and uses them to help you find the ideal candidate faster and cheaper? To see the two in perfect harmony, reach out to us for more information.
At Adecco, we have clients in every sector and every region of the country who have staff augmentation plans in place. To get more information about how our staffing solutions can help in this job market and to sign up for our emails, click here!