When you think of Pinterest, you most likely think of crafts, fashion and recipes. But the social network has numerous uses beyond homemaking and couture. Many professionals, especially those in the creative fields such as graphic design and marketing, use Pinterest to find inspiration and organize their ideas.
What is Pinterest?
TechNewsDaily describes Pinterest as “a social media site that allows users to “pin” the images and videos they find online to a virtual pinboard and share them with others. Pinterest is designed to be quite visual and social. Users can create as many pinboards as they’d like, based on their interests, hobbies or other categories.”
Setting up your boards
Many people use Pinterest for both personal and professional purposes. In addition to having boards for home improvement projects and travel destinations, you can set up separate boards for your work inspiration and ideas. For example, if you are a graphic designer, you might utilize different pinboards to keep design software videos separate from design technique videos. This way you can easily find what you’re looking for and are less likely to forget about it. Pinterest allows you the option to set boards private so that only you can have access to your boards. One important tip is to make sure that your public boards contain only appropriate content, since your future employer may view your social media profiles during the hiring process.
Popular boards for graphic designers, include web design graphics, examples of different typography and effective logos. Boards and pins illustrating effective color combinations and palettes are also common with designers as well. Another popular practice is pinning something for inspiration to incorporate on your next project. For Marketing professionals, pinning an ad campaign that catches your eye, a blog post containing social media and marketing tips, or some conferences you hope to attend is just a few great ways to keep on top of the latest industry trends.
The Pinterest mobile app is a great way to access your boards while you’re on-the-go. The app is free and can be downloaded from either the iTunes or Android store, depending on your device. Since using Pinterest can sometimes be time consuming, there are a number of third party mobile apps to help increase your efficiency on the site. Small Business Trends highlighted 12 mobile apps for professionals using Pinterest, ranging from PinPuff – which analyzes your traffic and pins, to Reachli – a tool that allows you to schedule pins through a dashboard.
Creating an portfolio or resume on Pinterest
According to Forbes.com, Pinterest is an excellent (and free) way for creative professionals to post their resumes and portfolios. Who knows? A future employer may find your work and contact you about your dream job!
By using Pinterest to its fullest capabilities, you can further your career on many levels. If you’re in a creative job and don’t yet have a Pinterest, take a few minutes to set up an account and get started pinning. You’ll be able to stop sorting through piles of paper clippings, and go about your job of creating interesting designs and innovative campaigns.
Are you a marketing professional or designer looking for your next opportunity? If you have the skills, we at Adecco Creative & Marketing can help you find it! Get started by creating a profile and searching for opportunities in your area.