It seems like every company has an opening for a social media marketing position these days. Between 2010 and 2013, jobs postings for social media related jobs on LinkedIn increased 1,300 percent, according to Ragan.com, a marketing a communications resource. But with a job title that is relatively new, how do you ensure that your […] Read Article “Hiring the Right Candidate for Social Media Marketing”
In the past few years, I’ve seen Internet marketers divide themselves into two distinct camps: those who embrace memes and consider them a powerful marketing tool, and those who dismiss them as an off-brand waste of time. The battle lines have been drawn in blogs, forums, and by the water cooler, and there are compelling arguments […] Read Article “Using Memes and Macros In Your Viral Marketing Strategy”
The digital age – the Internet, social media and mobile technology – has spawned a revolution in the field of marketing. Organizations are looking to connect with their customers, stakeholders and supporters in new and different ways – and they aim to do it in the most strategic and cost-efficient manner as possible. The result […] Read Article “The 5 Hottest Marketing Jobs”
Digital marketing jobs are hot for 2014, with plenty of employers seeking to strengthen their online and mobile sales, reputation and content. In September 2013, there was a 19% jump in posted digital marketing jobs, compared to the previous September. Within the broad spectrum of digital marketing, some specific skills are in particular demand. Here […] Read Article “Digital Marketing Skills In Demand”